Jagaran -18 Publications Ltd has announced that Bharat Kapadia has joined the recently formed joint venture as CEO and Managing Editor .
It is worth mentioning here that TV18 and Jagran Prakashan (JPL) had announced a 50:50 joint venture initiative in the business print space on December 18 , 2007.Jagran-18 JV has proposed to launch a Hindi business daily . Subsequently, this will be followed by other Indian language dailies focused on financial and economic news
This JV will in effect create a new category of local language business dailies within the India print space, as this will be the first Hindi business paper to hit the market nationally. This venture also marks an expansion of print offerings from Network18 into the dailies space, post the recent announcement of its magazine publishing arrangement with Forbes media and ownership control of Infomedia, India’s leading publishers in the B2B media space. This venture is also a reiteration of JPL’s intent and commitment to provide its readers news and information in all genres.
The venture has been positioned to benefit from the respective competencies of TV18 & Jagran Prakashan. Television Eighteen (TV18) is a recognized leader in the business media space, with a roster of brands across television, online and information terminal platforms such as CNBC-TV18 & CNBC AWAAZ which are India’s leading business channels, Moneycontrol.com which is India’s No.1 financial news & information portal and Newswire18, India’s leading real time news & data platform.Jagran Prakashan Limited publishes “Dainik Jagran”,India’s largest read daily besides recently launched youth oriented compacts “I-Next” and “City Plus”.
TV18 shall bring forth its expertise in business content to the JV, while JPL shall bring forth its print competencies including operational expertise, print and related infrastructure and distribution to the venture. Both TV18 & JPL have agreed to co-promote the offerings under the venture and exploit cross platform synergy opportunities present from both sides. It is noteworthy that 3 years ago, TV18 had launched CNBC AWAAZ, a consumer focused business channel, to cater to the needs of the Hindi business viewer. It soon emerged as a leader in the Hindi business news segment & a major contributor to the expansion of business audiences in the country.