BET Networks announced today that the BET Digital Media Group will be launching a vertical advertising network focused on music, entertainment, and lifestyle content relevant to the urban and African American communities.
BET’s new advertising network will allow advertisers to easily target African American consumers across relevant and professional websites. In turn, BET’s vertical advertising network will offer website publishers increased revenue opportunities by aligning publishers with top quality advertisers trying to reach urban and African-American consumers. Currently, BET has more than 30 premium content sites in the network. According to Jupiter Research, African Americans are likelier to positively respond to online advertising, and are the second largest online minority after Hispanics with 22.7 million users.
“By joining BET’s vertical advertising network, publishers will gain access to high quality branded advertising, with the network allowing them to target campaigns most relevant to their audience,” said Denmark West, President of BET Digital Media Group. “The BET vertical advertising network offers a compelling solution for sites that have a large scale of premium inventory but don’t necessarily have a sales force to match.”
“BET’s vertical advertising network will give our advertising clients an exciting new platform to meet their goals, whether they are aiming to build brand awareness, drive sales or generate leads,” said Louis Carr, President of Media Sales, BET Networks.
BET.com is the leading provider of music, entertainment and lifestyle information for the African American and urban online audiences, and BET on Blast is the #1 streaming video broadband service targeted to African Americans. BET Networks, a division of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean.
BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks — BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, a service venture into the lucrative world of ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.