Beijing : The Information Office of the Beijing Municipal People’s Government signed a landmark agreement with international communications consultancy Hill & Knowlton on September 15 for global media and communications counseling. This is the first time the office has engaged an international public relations firm for ongoing services.
Hill & Knowlton will monitor international opinions about the city, provide communications planning, and strengthen the city’s outreach with international media and organizations, thus assisting the Beijing municipal government to enhance the city’s image internationally.
Madame WANG Hui, Director of Information Office of the Beijing Municipal People’s Government, praised the professional services Hill & Knowlton, led by SVP Frances Sun, delivered to The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) that resulted in the successful 2008 Summer Olympic Games. “The Beijing Municipality recognizes how public relations contributed to the success of the Beijing 2008 Olympic Games. It’s important that China’s capital continues to enhance its image globally and we believe Hill & Knowlton has demonstrated the commitment, values, and expertise to help the city achieve its goals,” said Madame Wang.
John Holden, Managing Director of Hill & Knowlton Beijing, said: “We are honored that the Beijing Municipality has retained Hill & Knowlton for this landmark assignment. The appointment re-affirms the advantages that a global communications network has in assisting governments and corporations alike. This is another milestone in the history of Hill & Knowlton in China; we were the first to enter China 25 years ago and we remain a pioneer in the industry.”