Beauty.com, one of the fastest growing prestige beauty e-commerce sites, and Bluefly.com, a leading online retailer of designer brands, fashion trends and superior value, have formed an alliance to provide their trend-setting customers with an all encompassing prestige beauty and fashion experience. The online retailers are partnering to launch a series of behind-the-scenes expert beauty and fashion trend videos plus special promotions designed to intrigue their customers.
“Beauty is an integral part of the fashion world, and the right choice of color cosmetics and hair will enhance any style of clothing,” said Kathleen McNeill, vice president of beauty for Beauty.com, Inc. and drugstore.com, inc. “Bluefly.com is the perfect partner for Beauty.com because together we can show customers how to achieve a complete look that’s always on trend.”
A new, contemporary design continues to rollout on http://www.beauty.com/ this fall with industry-leading shopping features and more than 200 prestige brands to help customers discover the best beauty products to highlight their individual lifestyle. Beauty.com, Inc. is wholly owned by drugstore.com, inc., a leading online provider of health, beauty, vision, and pharmacy products.
“Fashion and beauty have always been closely linked but rarely co-merchandised, especially online. We’re thrilled to work with Beauty.com to create rich and entertaining video content that adds tremendous value to our customers’ shopping experience,” said Bradford Matson, chief marketing officer, Bluefly.com.