BCCL Buys stake in Manhattan Communications

Bennett, Coleman & Co Ltd. (BCCL), one of the largest media conglomerates in India and the publisher of Times of India has acquired a stake in Manhattan Communications (India) Private Limited, through Times Private Treaties. Manhattan Communications specializes in total marketing solutions which include advertising, branding, public relations, marketing (media, interactive, ATL, BTL) and events in India.

Bennett, Coleman & Co Ltd. (BCCL), one of the largest media conglomerates in India and the publisher of Times of India has acquired a stake in Manhattan Communications (India) Private Limited, through Times Private Treaties. Manhattan Communications specializes in total marketing solutions which include advertising, branding, public relations, marketing (media, interactive, ATL, BTL) and events in India.

Manhattan Communication boasts a client base which includes some of India’s top brands providing innovative strategies and solutions to meet their marketing objectives from branding to aggressive acquisitions facilitated via traditional methods, guerrilla marketing or innovation. The company is an integrated affiliate of MediaMorphosis Inc., a full service marketing agency located in the United States that specializes in targeting ethnic markets, specifically the growing South Asian Diaspora in North America, UK, and Europe.

Speaking on the tie-up with BCCL Adris Chakraborty, Chairman said, “we are extremely excited to partner with Bennett, Coleman & Co Ltd as we feel the partnership offers us a significant resource which we can use to continue to push the envelope for our clients and partners to help them compete in the now global market. Clients look to us to bring them to leadership positions in their respective category, we feel with BCCL we can better deliver on this goal”.

Manhattan Communications delivers ROI to its clients by tapping into its extensive pool of global resources and partners to effectively deliver on objectives at cost. It holds strategic partnership with market leaders in entertainment, creative, web 2.0, digital services and media. Its full service affiliates include leading ethnic marketing agencies Here&Now365 communications in the UK and MediaMorphosis Inc in the North America.

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