BBH has announced that it has won Rediff.com account. The account size according to sources , is around Rs 25 crore. BBH had recently won business around Rs 40 crore from Marico.
Partha Sinha, managing partner, BBH commented :“As an agency, we want to remain at the cutting edge of thinking and creativity. There’s a natural match of purpose – almost like an ideal client to have.”
The last rediff ad campaign was launched in 2007 which had promoted the unlimited storage capacity on the portal for existing and prospective users. A year before that, a television commercial for its mail service was released with the positioning of Lightning Fast.
Ajit Balakrishnan, founder chairman, Rediff.com said: “I have long been an admirer of the creative work that BBH is known for and am happy that we now have an opportunity to work together. In our collaboration, we hope to create advertising that will set new creative standards; and in that process, make Rediff.com one of the pre-eminent Internet brands in the world.”
Until now, Internet advertising has been the sole focus for Rediff.com. The brand has not used traditional media for branding and advertising extensively in the past.
Source: Bombay Adclub