Omnicom Group (NYSE: OMC) agency networks dominated The Gunn Report once again this year, commanding the top four spots in key winners’ lists, including those for most awarded network, agency, interactive agency and advertiser of the year.
For the third year in a row, BBDO Worldwide was named the “Most Awarded Network in the World.” Work from DDB Worldwide, which ranked third “Most Awarded Network,” also was credited with Volkswagen’s election as “Most Awarded Advertiser of the Year,” a distinction Volkswagen has earned in eight of the last ten years.
Since 1999 only four networks have ever topped The Gunn Report table, and with one exception all have been the Omnicom networks BBDO, DDB and TBWA.
BBDO New York also captured first place and DDB London third place in the “Most Awarded Agency in the World” tallies. And of the twelve agencies which have commanded a top 50 spot for all of the last six years, six have been Omnicom agencies, according to The Gunn Report.
In the Interactive Campaigns category, Omnicom agencies Goodby Silverstein & Partners and BBDO New York finished second and third, respectively, for “Milk Get the Glass” and HBO “Voyeur,” which also finished in the top three for Mixed/Integrated Media. Goodby Silverstein & Partners ranked third among “Most Awarded Interactive Agencies in the World.” Among all interactive agencies four of the top 25 were from Omnicom.
Omnicom is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.