BBC Worldwide has announced the appointment of PV Shyam as the distribution head for the South Asian business. He will be the strategic driver for the distribution of BBC Worldwide Channels and BBC World News for South Asia. In addition to planning and strategising the distribution deals, he will also oversee the operational functions of the business.
In his new role PV Shyam will report to the General Manager of BBC Worldwide Channels – Nachiket Pantvaidya. Shyam’s role will encompass creating distribution strategies to increase the reach and revenue of the current BBC branded TV channels and to launch new channels in India. In addition he will also create strategies for new markets like Pakistan and Sri Lanka and presence on new platforms like IPTV and mobile.
A sales and marketing professional with over 15 years of experience in, business development, sales promotion, distribution management, Shyam has worked across diverse genres and formats in the broadcasting industry. He has extensive background in complex and challenging environments with proven ability to represent the company and Channel Partners. He drives business through conceptualising strategies, augmenting, streamlining Channel networks and implementing product promotions.
“I am really excited and looking forward to this challenge. BBC is a global brand and will warrant huge competence, and I am glad to scale these heights. The distribution business is a competitive one and I am motivated by this assignment. I intend to make a difference to this organisation and take it to new levels” says Shyam.
Prior to joining BBC Global Channels Shyam ’s experience includes a role of Vice President, Business Development at Digital Entertainment Network, subsidiary company of Network 18 ventures. Subsequently, Shyam has had stints at National Geographic Channel and Channel V.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has seven core businesses: BBC Worldwide Channels, BBC Worldwide Content & Production, BBC Worldwide Digital Media, BBC Worldwide Global Brands, BBC Worldwide Sales & Distribution, BBC Magazines and BBC Home Entertainment. In 2007/08, BBC Worldwide generated profits of £117.7million on sales of £916.3million.
BBC Worldwide Channels is one of seven BBC Worldwide businesses. Formed in 2005, the business has 36 channels reaching over 285 million homes around the world.