BBC World News top destination of the young and upwardly mobile mid-level execs

Mumbai: The latest Ipsos PAX survey (Q1 2011 – Q4 2011) shows that in India, BBC World News is the top international English news channel and the news destination of both the young1 and upwardly mobile mid-level corporate managers.

BBC World News was also shown to be the most watched international news channel for mid-level income earners, women, tech enthusiasts and those under the age of 30. The channel is also the most watched news channel amongst key audiences such as potential car buyers, international travellers and consumer durable owners.

The latest PAX survey also demonstrated the power of BBC’s integrated reach across its TV and digital platforms. BBC combined platforms reach out to more young people, mid management execs, women, potential car buyers and international fliers as compared to key competitors.

Colin Lawrence, Commercial Director BBC World News says: “BBC World News and BBC.com are strongly demonstrating impact to Indian audiences—not only top management but also those with their careers on the rise. Our platforms deliver a targeted route to these discerning viewers and it’s more and more clear that our style of impartial international news and business coverage is increasingly relevant to viewers and advertisers across the country.”

The Ipsos PAX study surveys international and local media consumption and product consumption among affluent adults and business professionals in the Indian cities of Mumbai, Delhi and Bangalore. The latest survey covers Q1 2011 to Q4 2011.

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