BBC World News recently announced that it has launched a fully high definition service across Europe.
A new deal with satellite operator SES means that, from Wednesday 1 April, the BBC’s commercial international news channel can be delivered in high quality HD all the way from the studios in London and around the world to homes across the continent. The HD service launched on SES’s ASTRA satellite at the 19.2oEast orbital position, and is transmitted from the company’s headquarters in Luxembourg.
The development follows significant investment in the channel’s underlying production technology, as a result of the relaunch of the channel and relocation of all of the BBC’s news services into a single brand new, state of the art building – BBC New Broadcasting House – in 2013.
Colin Lawrence, Director of Distribution for BBC Global News Ltd, says: “We know from our viewers that they value HD services. BBC World News originates in pure HD, so it’s fantastic to be able to bring this service to our European heartland. Following the investments we made in our content and presentation on BBC World News, last year we saw an audience increase in daily reach. HD is undoubtedly becoming the default viewing preference, and this new partnership enables delivery of our world class service to European audiences.”
A recent Ipsos survey showed that BBC World News is the number one international news TV channel for European opinion leaders, coming first for trust, influence and relevancy. It was also the most-watched by the respondents, who consisted of influential opinion formers from a variety of sectors.
A separate survey of European pay TV subscribers revealed that having a high quality news channel as part of their package was valued by around three quarters of respondents, and a similar proportion of BBC World News viewers would consider changing their TV subscription if it was no longer available.