BBC World News commissions new series The Ideas Exchange

BBC World News has commissioned a new eight-part series; The Ideas Exchange that will premiere on the channel on 1st September 2012. The Ideas Exchange is a 30 minute programme produced by Gogglebox Entertainment and sponsored by HSBC. It pairs up two global business leaders from around the world to discuss today’s business landscape and their secrets of success.

Travelling to cities such as Beijing, Madrid, London, Addis Ababa, SãoPaulo and New York, and highlighting expertise in industries from pharmaceuticals to telecom, The Ideas Exchange will give BBC World News viewers a unique insight into the minds that shape global business.

Mary Wilkinson, Commissioning Editor atBBC World News, said: “The Ideas Exchange is an exciting new commission for BBC World News. The programme will feature top entrepreneurs and innovators from across the world, all of whom are recognised for their bold business decisions. We look forward to some fascinating and thought-provokingcollaborations.”

Mat Steiner, Joint Managing Director, Gogglebox Entertainmentsaid: “Whatmakes this series unique is the fact that the business leaders taking part actually interview one another. We have eavesdropped on some remarkable conversations.”

Chris Clark, Global Head of Marketing, HSBC added: “We believe that in the future, brands will be built by aligning themselves with engaging content,as well as the more traditional advertising-led approach. As such, we aredelighted to be sponsoring this programme, whichreflects our focus on emerging markets and showcases insightful conversations between thoseglobal business leaders who are shaping business today as well as tomorrow.”

The Ideas Exchange sponsored by HSBC telecasted on BBC World News on Saturday at 8.00am & 9.00pm and Sunday at 3.00pm

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