Jana Bennett, Director, BBC Vision, has announced that the BBC television portfolio was set to deliver a strong performance for 2008, complemented by a highly successful first year for BBC iPlayer.
Figures released (to the end of November 2008) show that overall BBC TV reach remains solid at 85% (47.9 million viewers).In peak time share is up year on year from 35.1% to 35.3%, with overall share steady at 33.5%.In terms of individual channel performance the picture is equally healthy:
BBC One’s share in peak time has grown (23.7% to 23.9%). BBC One is the only terrestrial channel to grow share in peak. Overall reach (77.6%) and share (21.8%) are both stable. BBC Two’s reach remains steady at 57.7% with share standing at 7.8%. The channel has seen its peaktime reach grow by 3% (up to 46.4% in 2008 from 45.1% last year), notably amongst the 25 to 44-year-olds (up 5%), which has helped broaden BBC Two’s reach profile.
BBC Three has increased both share and reach following a revamp in February this year. Share is up by 14% year on year to 3.9%. BBC Three now reaches over a third of its target audience of 16 to 34-year-olds in the hours it broadcasts (7.00pm-4.00am) in digital homes – 33.6% reach up from 31.3% this time last year.
BBC Four increased both reach (up from 12.7% to 13.6%) and share (from 0.8 to 1.0%) during its hours of broadcasting (7.00pm-4.00am). CBBC and CBeebies – CBeebies remains the most watched channel for the under-sixes with a reach this year of 47.7% and a 15.5% share (among the target audience, housewives with children aged 0-3 and 4 to 6-year-olds in digital homes from 6.00am-7.00pm).
CBBC, this year’s BAFTA kids channel of the year, remains the most watched children’s channel in digital homes reaching almost a third of 6 to 12-year-olds. CBBC’s reach is 32.6% and share 9.0% (this is amongst 6 to 12-year-olds in digital homes, 7.00am-7.00pm).
BBC iPlayer – total requests for BBC iPlayer views online are 237 million (to the end of November) with a further 61 million TV requests to view via Virgin Media (to the end of October). Last month, there were over 35 million requests to view online and, on average, over a million requests to view each day during the month.
Jana Bennett said: “I’m very proud of BBC Vision’s performance and all indications so far are that the success story will continue to the end of this year.