The BBC has launched an online ad campaign, Election 2008, on bbcurdu.com to raise awareness of the website in Pakistan, USA, Canada, UAE and the UK.
Aimed at Urdu-speaking international news seekers, wherever they are, it is timed to coincide with Pakistan’s parliamentary elections and is carried by a range of websites including the online edition of the country’s major daily newspaper, Jang, as well as Geo and MSN Messenger.
bbcurdu.com is an international hub for news, multimedia content and debate for Urdu-speakers across the world.
During the Pakistan elections, headlines from the dedicated bbcurdu.com microsite, Election 2008, are being fed into the ads via RSS. They showcase the BBC Urdu content to potential users and encourage them to click through directly to the news stories on bbcurdu.com.
Mohammed Hanif, Head of BBC Urdu, said: “Previous digital campaigns promoting bbcurdu.com generated record-breaking levels of traffic from Pakistan. Now we are looking to build on this success amongst Urdu-speaking diasporas in the US, Canada, UAE and the UK, appealing to our potential users with direct – and passionate – statements.”
The award-winning BBC wesbite, bbcurdu.com is updated 24-hours a day, seven days a week. With news teams and writers in Pakistan, India and the US, bbcurdu.com offers up-to-the minute news, features and analysis on South Asia and the rest of the world, in text, audio and video.
Its thriving interactive offer includes major debates, forums, blogs and votes. bbcurdu.com is the largest Urdu news site in the world, receiving around 35 million page impressions a month.