BBC to launch Lonely Planet and BBC Knowledge in Taiwan

Lonely Planet Magazine and BBC Knowledge Magazine will soon both be available in Taiwan following an international licensing deal between BBC Worldwide and Cite Publishing Ltd. Lonely Planet Magazine launched today – 1 August – with BBC Knowledge Magazine following a month later on 1 September.

The magazines will be released monthly, with Lonely Planet Magazine costing NT169 and BBC Knowledge Magazine costing NT220, and each will feature their own local content. Ku Ya-Sui and Ho Wei-Yi will edit Lonely Planet Magazine, while Ku Ya-Sui and Lin Hui-Wen will edit BBC Knowledge Magazine.

Cite Publishing said of the new deal: “We’re delighted to be working with BBC Magazines for the first time. It’s really exciting to be producing local versions of Lonely Planet Magazine and BBC Knowledge Magazine in Taiwan, and by building the Lonely Planet international community, we’re looking forward to taking a small part of Taiwan to the rest of the world.”

Chunleong Ong, Licensing Manager for Asia at BBC Worldwide, said: “We are extremely pleased to be working with Cite Publishing on two of our key titles, Lonely Planet and BBC Knowledge magazines, for the Chinese market in Asia. This is the fifth international edition of Lonely Planet Magazine to be launched in Asia in the last two years, reaffirming how the consumer travel magazine market has grown in this part of the world. This launch of the third edition of BBC Knowledge in Asia has demonstrated the growing audience for informative and entertaining factual content here.”

Leave a Reply