BBC to Enter Arab Media Market, Announces News TV channel and relaunch of

BBC has announced the launch of a news and current affairs news channel in Arabic language to strengthen its multimedia news services for the Arab world . BBC is already running radio and online services for the targeted Arabian audience.

BBC’s Arabic television will be launched on Tuesday 11 March 2008 at 10.00 GMT.Initially broadcast for 12 hours a day, the television channel will move to 24/7 in the summer and is the BBC’s first publicly-funded international television service.

“We are encouraged that independent research consistently shows an appetite for a BBC Arabic television channel. The main reason people give is quite simple – it is because they believe the BBC will provide an independent news service they could trust” ,Nigel Chapman said.

BBC Arabic is already available on air and on-demand 24 hours a day, seven days a week on radio, on the internet through, on mobiles and on handheld computers – in whatever way best suits the audience.

“BBC Arabic is already renowned for reporting more than just conflict and politics. BBC Arabic aims to continue to broaden the news agenda for audiences in the region. It will reflect the breadth of the Arab audience’s interests.The BBC is the largest newsgathering organisation in the world. Only it can make the unique offer to Arab audiences. It can be their ears and eyes – not just in the countries where people live, but throughout the region and around the rest of the world .The BBC is uniquely experienced in bringing the key stories of the region and the world to Arab audiences. Because BBC World Service has a genuinely international perspective, it is also best placed to take the views, key issues and real lives of our Arab audiences to a wider global audience. No-one else has our multimedia strength on television, on radio, online and on any multimedia device people want their news delivered.We will offer comprehensive multimedia news reporting and analysis to audiences and, in turn, involve Arab audiences in an authentic dialogue on the issues that reflect their lives ” ,Hosam El Sokkari, Head of BBC Arabic, said.

BBC Arabic television will be freely available to everyone with a satellite or cable connection in the region, whether they are in North Africa, the Middle East or the Gulf. BBC Arabic television is distributed on the Arabsat, Eutelsat and Nilesat satellite systems.

The TV channel’s schedule includes news headlines every 15 minutes and a full news summary every 30 minutes.On-the-spot news coverage will be delivered by 250 correspondents reporting from 72 bureaux around the world – the biggest newsgathering team in the world. Additional regional expertise comes from an extensive network of local reporters and correspondents.

The channel also features news and current affairs programmes such as the twice-daily Newshour, which highlights news, analysis, key interviews and debate on the top events making the news in the region and around the world that day.

It also features the pioneering live multimedia interactive debating forum Nuqtat Hewar, already popular on radio and online, three days a week.A showcase of the best BBC documentaries and specially produced in-depth reports from the Arab world will reinforce the TV schedule.

Its presenters will include Rania Al Alattar; Fida Bassil; Tony El-Khoury; Dalia Mohamed; Osman Ayfarah; Hasan Muawad; Lina Musharbash; and Dina Waqqaf.

“BBC Arabic is renowned for broadcasting impartial and accurate news and information which is strong on analysis and expertise. This enhanced multimedia service meets the needs of an audience with a very strong appetite for news and debate. We will be contemporary in style and independent and incisive in our journalism” , Nigel Chapman, The BBC’s World Service Director said.

The TV channel launch will be accompanied by a major relaunch of to include embedded video and a new media player. The radio schedule has been extensively refreshed to reflect the new multimedia approach.

More than 13 million people currently listen to BBC Arabic every week, while its website receives more than 21 million page impressions and has over one million unique users each month.

Independent research over recent years consistently shows that existing Arab audiences to the BBC regard it as the most trusted, impartial and objective international radio news provider in the Arab world, with an established reputation for quality. BBC Arabic’s award-winning 24/7 online news and information service also enjoys high levels of trust in its content.

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