BBC Searching Younger Audience

Finding original drama for a younger audience remains a major ambition as BBC Drama invites a range of in-house and independent production companies to pitch two new fresh and exciting series for young audiences to be broadcast on BBC Three and BBC Switch.

To transmit during winter 2009, the two pre-watershed series will have a fully integrated multimedia campaign to run alongside the series.

Danny Cohen, Controller, BBC Three, comments: “Building loyalty with young viewers is crucial to BBC Three. Developing a slate of returnable, authentic and youthful drama can play a vital role in this.”

Andy Parfit, Controller, Radio 1, 1Xtra and BBC Switch, comments: “BBC Switch is a distinctive offer for UK teenagers across BBC Radio, TV and on the web. Producing originated British drama for this audience is key for us and I welcome the opportunity to work with Danny on this important collaboration.”

Ben Stephenson, Head of Drama Commissioning, comments: BBC Three drama and BBC Switch have the unique opportunity to showcase hot, burgeoning British talent. We are seeking relevant stories that the target audience can engage with and we’re very excited about the potential of breaking the mould of young-skewing series.

The series will follow in the footsteps of other recently-commissioned innovative dramas on the channel, which will include Spooks Liberty, P.A.s, Phoo Action, Being Human, Dis Connected, West 10 LDN, Things I Haven’t Told You and Mrs Inbetweeny.

The series will be commissioned by Jane Tranter, Controller, BBC Fiction.

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