BBC and Nokia have inked a JV to promote English language in China. Chinese nationals , who are ‘are not so proficient’in English speaking as compared to their neighbour (Indians.)
BBC Learning English has become the first international content provider to officially launch on Mobiledu.cn, Nokia’s new mobile English Language Teaching (ELT) platform in China.Hundreds of millions of English-learners in China will now be able to use their mobile phones to take authentic and modern English learning courses provided by the BBC, including Take Away English, Real English and Quizzes.
Mobiledu.cn is a new learning application software specifically developed by Nokia for mobile devices.
Nokia Director of Mobiledu.cn, Peter Zhang, said: “As a new interactive learning tool, Mobiledu.cn makes learning possible anywhere and any time, and that is why it has been very popular in the market.
“As more users install Mobiledu.cn on their Nokia phones, more people can access and enjoy the convenience and value brought by Mobiledu.cn.”
Commenting on the significance of the partnership, BBC World Service Business Development Manager for China and North Asia, Raymond Li, said: “China is a very special market. It has the largest number of English learners and is the world’s largest mobile market with more than 460 million users of mobile phones.
“We have been keen to establish ourselves in China, and this partnership with Nokia and its mobile learning platform, Mobiledu.cn, is a real milestone in bringing our world-class content to learners of English.”
Nokia Sales and Marketing Manager of Mobieldu.cn, Angela Long, added: “Mobiledu.cn provides content which meets the various demands of users on learning, work, entertainment and life in general.
“The BBC is one of the best-known and authoritative brands in the industry, and, by bringing its Learning English content into our service, we are hoping to provide our users with a better learning experience – in addition to the BBC brand image which is strong among English-learners in China.”
Andrew Thompson, Head of BBC Learning English, welcomed the new partnership: “BBC ELT has been popular in China for a long time and already has a huge number of fans right across the traditional media platforms of radio and online.
“This launch on mobile devices offers our audience a convenient new way of learning English interactively anywhere and any time and also expands the BBC’s English Learning offer in China.”