BBC Magazines has delivered strong circulation figures in the past six months (July-December 2009) according to the latest ABC results, out today, 11 February.
BBC Magazines’ overall performance is up 2.8% period on period and stable year on year*, as a result of several new launches, strong performances by its specialist brands and the closure of some poor-performing titles. Subscriptions to BBC titles are up 13.7% year on year, at an all-time high of 827,837;
Radio Times’ circulation is back over a million to 1,000,648, up 3.6% period on period, increasing its share of the quality listings market for the 11th consecutive ABC period;
BBC Magazines’ food titles continue to perform very well, particularly in the face of increased competition: Good Food magazine remains the market leader with an impressive circulation of 351,430 (down marginally year on year); and olive magazine delivers a record circulation of 93,300, up 4.9% year on year;
Top Gear magazine stays on track with a circulation of 200,796 (stable year on year), its 14th consecutive increase period on period;
Newcomer Lonely Planet Magazine (launched December 2008) has achieved an audited circulation of 45,052 in its second ABC posting, and an impressive 10.7% period on period increase with 92% of copies actively purchased. The award-winning travel title has also grown its subscribers to 20,613;
Gardeners’ World magazine is down slightly year on year, but retains its position as the market-leading paid-for gardening title (for the 19th year) with a strong monthly circulation of 216,936;
BBC History magazine continues its rise, up 6.6% year on year at 64,712, its 8th successive period on period increase;
Science title Focus is up 2.1% year on year, delivering an impressive ABC of 71,783; enjoying its 5th consecutive year on year increase;and Gardens Illustrated is up 9.5% year on year, at 32,101.
BBC Children’s Magazines are up period on period across the portfolio, with notably strong performances in some pre-school titles .