BBC licenses Knowledge magazine to Regent Media

BBC Magazines has licensed specialist factual title BBC Knowledge to Singapore publisher Regent Media who will publish the magazine across Asia from September 2009.

BBC Knowledge magazine is a full-colour glossy title offering informative, entertaining and inspirational features on science, history and nature. Its content draws on the existing portfolio of quality specialist factual titles produced by BBC Magazines Bristol, including award-winning popular science title Focus, BBC History Magazine and BBC Wildlife Magazine. The editor of BBC Knowledge Asia will be Ben Poon and the publisher is Cecilia Woo.

This is the third licence for BBC Knowledge magazine, which is already sold in the USA and Brazil. Ong Chun Leong, BBC Magazines’ Licensing Manager, Asia-Pacific says: “We are extremely excited about the new licensing partnership with Regent Media who have demonstrated a strong ambition to grow its publishing footprint to other parts of Asia. BBC Knowledge magazine, with its informative and entertainment value which transcends geographic boundaries, would be a good addition to Regent Media’s regional portfolio.”

Regent Media’s Cecilia Woo, Publisher of BBC Knowledge magazine in Asia said: “The BBC brand is well known around the world for its long and illustrious heritage and responsible and exemplary journalism. For Regent Media, one of Asia’s fastest growing publishers based in Singapore, BBC Knowledge Magazine fills the void and the need for a magazine that focuses on science, history and nature and at the same time, is derived from highly credible sources, loaded with exciting images and thought provoking features, making it relevant to educators and students alike.”

BBC Knowledge Magazine’s Asia Edition will be presented in a highly structured manner, with specially selected content from BBC’s extensive database to tailor to audiences in Asia. As a brand, BBC Knowledge is already well-known in the region due the BBC Knowledge TV channel. This awareness, in addition to an extensive distribution network across Asia should help secure a strong audience for this new title.

The first Asian issue will go on sale 1st Sep 2009, priced S$7.50. It will have an initial print run of 80,000, broken down as follows: 25,000 copies (Singapore); 25,000 (Malaysia); 30,000 (other parts of Asia).

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