BBC launches Lonely Planet Magazine in Thailand

BBC Magazines launches Lonely Planet Magazine in Thailand, making it the tenth international edition of the publication since its launch in the UK in 2008.

Lonely Planet Magazine Thailand is published by Media Expertise International, which also publishes Top Gear for BBC Magazines, and lifestyle titles Harper’s Bazaar and Wallpaper.

The first issue of Lonely Planet Magazine Thailand is on sale from 1 September 2011, with a 120, 000 print run and a cover price of 100 Thai Baht. The editor-in-chief is Mr. Rathasiam Sinlakhun.

BBC Magazines’ Licensing Manager in Asia-Pacific Chun Leong Ong said: “We are excited about working with Media Expertise on another key brand for the Thai market. Lonely Planet Magazine Thailand, our sixth international edition in Asia in the last two years, is a clear signal that the consumer travel market in Asia continues to grow at a tremendous pace. At the same time, it is also a fantastic testament to the magazine’s editorial strength, trust and the reputation that it enjoys internationally.”

Mr. Rathasiam Sinlakhun, editor-in-chief of Lonely Planet Magazine Thailand said: “Combining almost four decades of experience and a trustworthy reputation for providing sound and resourceful content, from exotic travel destinations to reliable travel information, with the great work of Lonely Planet writers and photographers from around the world, the new magazine will undoubtedly be warmly embraced by Thai readers seeking inspiring travel information to enrich their journeys.”

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