BBC Worldwide Channels has announced the launch of its first wholly-owned, Spanish-language channel in the United States. CBeebies, the BBC-branded channel dedicated to preschoolers, will be available through DISH Network (Nasdaq: DISH), the third largest pay-TV provider in the U.S. and digital television leader.
DISH Network, which is currently available in 13.78 million homes in the U.S., will make CBeebies accessible to all subscribers of its DishLATINO package and newly-launched DishMEXICO package on Channel 848. The channel will be a live feed of BBC Worldwide’s Latin American version of the channel, which launched in Mexico in August 2008.
Darren Childs, Managing Director – BBC Worldwide Channels commented, “The introduction of a Spanish version of CBeebies into the U.S. Hispanic market is a momentous achievement for BBC Worldwide Channels in this hugely competitive territory. As well as complementing BBC AMERICA, which recently celebrated its tenth anniversary, it means that we’re able to reach out to millions of Americans for whom Spanish is their first language.”
Jessica Rodriguez, VP Channels – Latin America, BBC Worldwide Americas said, “CBeebies has captured the hearts of millions of children across the globe, and I’m thrilled that we’re introducing it into this important market through DISH Network. The channel provides a safe environment in which children can ‘learn through play,’ and I’m sure it will be as popular with preschoolers and their parents in the U.S. Hispanic market as it is in other territories.”
“DISH Network is always exploring ways to bring new and exciting programming to this important Latino community in the U.S.,” said Eric Sahl, senior vice president of Programming for DISH Network. “We are very pleased to add CBeebies to our DishLATINO and DishMEXICO packages, providing Latinos families exclusive access to some of the best selection of preschool children’s programming.”
CBeebies comes from the BBC, a trusted, world-renowned producer of top children’s programming, and is currently the UK’s No. 1 children’s preschool channel. The channel’s mix of live-action programming, animation and storytelling provides a unique schedule to aid in the social, emotional and personal development of preschoolers.
CBeebies has had a rapid launch schedule around the world. In addition to the Hispanic feed for Mexico and the U.S., the channel has also launched in Africa, Australia, Poland, India and across Asia in the last 12 months.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has seven core businesses: BBC Worldwide Channels, BBC Worldwide Content & Production, BBC Worldwide Digital Media, BBC Worldwide Global Brands, BBC Worldwide Sales & Distribution, BBC Magazines and BBC Home Entertainment.