BBC.com audience up 21% in Asia Pacific

BBC.com’s traffic in Asia Pacific has significantly grown in monthly reach by 21% in Q2 2009 compared to the same period last year, according to the latest results delivered by ComScore. The number of visitors per month has now risen to 8.4million in the region which is more than twice the size of its nearest competitor. BBC.com remains the largest international broadcast news website in Asia Pacific.

The latest figures also show great loyalty to BBC.com around the globe with 72% of audiences reportedly staying with BBC.com rather than visiting a competitor site (competitive set includes CNBC, Financial Times, CNN.com, MSNBC.com, and the Economist).

BBC.com provides comprehensive news, sport, weather, business, technology and lifestyle content. The latest ComScore records show considerable peaks in traffic in Asia Pacific particularly during key world events during this time that have included the India elections, the swine flu epidemic, and Iranian elections, a demonstration that audiences continually turn to the site as a source for reliable global and local news.

Luke Bradley-Jones, Executive Vice President and Managing Director for BBC.com commented, “It’s hugely encouraging to see our online presence in Asia Pacific expanding and the great loyalty towards our website around the globe. With international audiences becoming ever more thirsty for instant, reliable and trustworthy news, we are delighted that increasingly they recognise that BBC.com is the site to turn to.”

BBC.com is a key part of the BBC’s international advertising proposition with a multi-screen portfolio that includes BBC World News, BBC Global Channels, BBC Mobile and lonelyplanet.com. The BBC Global Ad Sales team will attend this year’s Spikes event in Singapore from 16 – 18th September to broaden the advertising industry’s understanding of the BBC’s international services, the strength of its global audience and the partnership opportunities it can provide to global brands.

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