BBC Bags Seven Promax-BDA Asia Awards

BBC Global Channels and BBC World have clinched an impressive seven awards, including five gold, at the annual Promax/BDA Asia Awards in Singapore.

The BDA gold wins were in the categories of best original logo design and best website design for BBC Knowledge and best ident for BBC Lifestyle.

The Knowledge logo is designed to reflect BBC Knowledge’s brand identity – strong, solid and with gravitas. The inverted question mark represents the letter G and simultaneously creates key iconography which encourages audiences to ‘Keep asking questions’.

The winning red/purple ident for BBC Lifestyle is one of four created around colour swatches, which create a rich and stylish spectrum.

Utilizing hundreds of original photographic images, the ident stimulates the viewers’ senses and influences viewers’ moods and the viewer’s choices, providing inspiration for living!

BBC Global Channels also picked up a silver Promax award in the category for best comedy promo for Suburban Shootout (BBC Entertainment Asia).

Playing on the comic nature of the show, whilst also alluding to the darker, violent, gun-toting, characters and drama, the Suburban Shootout promo serves to highlight the feminine angle to the programme as well as the archetypal British suburban setting.

Sharing in the success of the evening was BBC World who received three awards in total – two Gold and one Silver.

Building on BBC World’s global brand positioning – Putting News First, the channel won a Gold in the Best Integrated Marketing Campaign category for BBC World’s India Brand Campaign, ‘What Affects the World, Affects You’.

The international news and information channel also won a Gold in the Best Print Campaign, for its India launch activity for World News Today presented by Nik Gowing.

The channel also won Silver for the Best Print Advertisement, for the channel’s India & Pakistan ’07 Season.

The wins for follow on from the success at the 2007 World Promax awards in New York earlier this year where Global Channels were awarded silver in the best ident category and bronze for best trade-consumer ad.

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