BBC Worldwide, the commercial arm and main subsidiary of the British Broadcasting Corporation (BBC), has announced the appointment of Anna Gordon to the role of Executive Vice-President (EVP) for Latin America with effect from July, 2015.
Based at the company’s regional headquarters in Miami and reporting to Paul Dempsey, President, Global Markets, Gordon will oversee all of BBC Worldwide’s businesses in Latin America. She will be accountable for P&L and strategic decisions in 19 territories, including the U.S. Hispanic market; and be responsible for delivering new brands, products and service initiatives, as well as continuing to drive future revenue growth.
Paul Dempsey, President of Global markets said, ‘The demand for British content in Latin America is stronger than ever and Anna’s impressive track record in the BBC and close affinity with the region make her the ideal person to lead our ambitious plans in one of the world’s fastest growing TV markets.’
Gordon joins the Latin American business team with more than a decade of experience in strategy and business development in the UK and emerging markets. Her most recent roles within BBC Worldwide’s London organisation was as Project Lead in the roll-out of the company’s global OTT services and as Director, Sales Strategy for Global Markets (non-English speaking markets). Prior to this she was Head of Commercial Development at the BBC, which included specific accountability for developing the concept of BBC Store in the UK. In addition, she has also held a number of high profile strategy roles in BBC Television, Radio and Online.
Of English and Gibraltarian heritage, Anna is a fluent Spanish speaker with a passionate interest in Latin America. She lived in Argentina while studying in the country and has since returned multiple times to travel extensively through the region.
Anna Gordon said, ‘I am incredibly excited to be taking up the EVP role in Latin America. The region is a high priority for BBC Worldwide and I look forward to working with the team to take the business to the next level and fulfil its considerable potential for growth.’