“CERA has expanded into new markets, created new businesses and came up with new capabilities that have made Cera a versatile brand. What started off three decades ago just as a sanitaryware Company, has not become a total bathroom solutions provider. Our new logo reflects this multi-faceted versatility of the brand”, said Mr. Vidush Somany, Executive of the Company.
Not only the logo of the brand is being re-designed to give it a more contemporary look, Cera is also planning a massive media campaign using the celebrity endorsement route. On the product front, Cera is adding an array of new designs in sanitaryware – some just launched and some undergoing trial productions. On the Faucets front, Cera has just launched four new ranges and are planning some more soon. The company is also adding to its display centres and soon a new display centre will be thrown open in the Western suburb of Mumbai.
The new Cera logo is infused with a sense of dynamism and openness. Freed from its boundaries, it signifies exploration of new avenues with limitless ambition. The new and modern typeface indicates a strong sense of purpose and confidence.
Retaining the blue color keeps CERA connected with its rich heritage of design and innovation for which it is immensely popular. While remaining rooted, it also inspires to adhere to core values of stability and sincerity. CERA believes that the new logo will connect easily with its customers, business associates and influencers.
“CERA is one of most preferred brands in the country and the trust it generates from our customers is immeasurable. We are giving our logo a more contemporary look that is relevant for business today”, added Mr. Somany.
Over the past decades, in addition to capturing the Sanitaryware market with an unprecedented speed, the Company has set its long term vision to becoming a complete home solutions provider. The recent move to invest in a modern Faucets manufacturing plant was one of the big steps towards fulfilling this vision. The company has also invested in its capacity expansion at its Sanitaryware plant based at Kadi, Gujarat.
The half yearly result for the period ended 30th September 2011, showed a 28% jump in sales from Rs.1076 million to Rs.1379 million. Also, its operating profit also jumped by 20% from Rs.223 million to Rs.271 million. “Our growth goals are much higher for the second half of this fiscal”, sums up Mr. Vidush Somany, with confidence.