Bates141 has won Medicare OTC division advertising account. Bates won the contract after a multi-agency pitch in which O&M and FCB Ulka also participated.
The Bates 141 assignment will include creating campaigns for these brands as well as other brands which are in the pipeline.The OTC division of Win Medicare has brands like emergency contraceptive Norlevo and scar treatment solution Mederma.
“It’s a good win for the agency. Win Medicare is a great company with fantastic brands, and we hope that this is the beginning of a long relationship. The brands have some unique challenges in the market and have the opportunity to create new categories ,” Jayanto Banerjee , EVP ,Bates 141 said.
Source: Bombay Adclub