Bates 141, Law Kenneth win the Dabur mandate

Bates 141 and Law & Kenneth have been appointed as the creative partners for its brands Oxybleach and Saka Men’s Bleach by Dabur, respectively.

According to V Sitaram, COO, consumer care division Dabur, “We had invited a pitch for the two brands and the work presented by these two agencies was in line with our expectations.”

Oxybleach and Saka were a part of the Fem portfolio which Dabur acquired recently. The Fem portfolio also includes Botanica anti-aging cream and Stratum colour protecting hair conditioners.

Source: Bombay Adclub

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