Bates 141 and Law & Kenneth have been appointed as the creative partners for its brands Oxybleach and Saka Men’s Bleach by Dabur, respectively.
According to V Sitaram, COO, consumer care division Dabur, “We had invited a pitch for the two brands and the work presented by these two agencies was in line with our expectations.”
Oxybleach and Saka were a part of the Fem portfolio which Dabur acquired recently. The Fem portfolio also includes Botanica anti-aging cream and Stratum colour protecting hair conditioners.
Source: Bombay Adclub