Bates 141 bags creative mandate for GSMS

Bates 141, a leading advertising agency from the WPP Group has bagged the creative mandate for Global Schools of Management Studies following a multi-agency pitch.

Global Schools of Management Studies, a new initiative of the Global Group which is primarily into real estate and trading, is all set to launch its institute in July 2009. Global Schools is a new management institute based in Delhi and Gurgaon, offering internationally recognised BBA and MBA education to India, providing its students a global exposure as part of the curriculum to enable them to be prepared for a global market.

This is a truly integrated client of Bates 141 in Delhi. The scope of work includes marketing consulting, online promotion and advertising, events and exhibitions, call centre service and out of home activation.

Commenting on the win, Jayanto Banerjee, Executive Vice President, Bates 141 said, “Global Schools has ambitious plans of expanding their network across the country and we are happy to be partnering with them. They have one of the nicest campuses for a management institute with state of the art facilities. We are in the process of developing truly and thoroughly integrated communication across all touch points.”

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