Bata uses consumer insights to launch 'discover something new' campaign

New Delhi:: Bata India Limited, India’s leading retailer and manufacturer of footwear launches yet another exciting campaign, ‘Discover New’ for its patrons. In an effort to offer exciting collection of contemporary footwear and fashion accessories, the campaign makes a debut, basis the extensive consumer insights and experiences at the store. With an aim to discover something new on every visit to the Bata store across the country, the brand endeavors to attract more customers to its wide variety of footwear and accessories.

Excited about the launch, Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited says, ‘Discover New’ is directed towards attracting the new and younger audiences, with an attempt to gain more footfalls. With this unique initiative we want to connect better with our customers offering them freshness in all aspects, especially the renewed vibrancy and fervor that can be experienced at our stores, new merchandise and exceptional services. The strategy is to make the consumers happy on purchasing something exceptional, every time they step out of our stores.

He further adds, “The campaign is also an extension of the previously launched ‘Be Surprised’ campaign, with a greater emphasis to associate Bata with lifestyles of people. We feel Bata certainly needs to be a leader in people’s mindset!”

Bata India’s ‘Discover New’ campaign aspires to offer a wide portfolio of footwear and accessories at affordable prices. Formulated especially for the youth, the collection is designed innovatively experimenting different looks and style while matching the individual personalities.

Sharing insights on the concept, Mr. Gopalakrishnan says, “We constantly want to focus on improving the retail experience of the customers at all levels with powerful concepts and wide product categories. The clear aim of this campaign is to promote Bata as a multi-brand footwear retailer with products that offer the best value for money. The campaign will be launched across all Bata stores located in over 500 cities across India.”

The campaign will display young happy faces stepping out of the Bata stores happily after having discovered something new for themselves. Models will be seen supporting different styles of shoes & accessories across formal, Sporty, Casual and Outdoor .

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