Mumbai: Good Relations India (GRI), the pan-India strategic corporate and brand communications consultancy, has bagged the communication duties for Baskin Robbins, a leading brand in the ice cream industry. Brought to India in 1993 by Graviss Foods Pvt Ltd, the brand is spread across the country with more than 300 outlets in 61 cities apart from catering to other premium channels like star hotels, leading airlines, malls, multiplexes and top retail chains across India. GRI will be responsible for Baskin Robbins’ media visibility and communication initiatives across India.
Subroto Mukherjee, Chief Operating Officer, Baskin Robbins said, “Baskin Robbins has been in India since 1993, and taking the brand to the next level, communications will play a pivotal role in the growth of the Baskin Robbins brand across India. After meeting the young and enthusiastic Good Relations India team, we saw them as the right fit. We are confident the Good Relations India team will provide great value addition to take the brand to the next level.”
Speaking on the association with Baskin Robbins, Deepak Kanulkar, Chief Operating Officer, Good Relations India, “It’s a delight to be working on the Baskin Robbins mandate. In India, this FMCG sector presents a huge opportunity to capitalize on the increase in purchasing power of consumers and the demographic edge of the Indian market.”