The opening ratings by BARC have reinforced the Numero Uno position held by India’s most trusted news channel Aaj Tak. The unchallenged news leader for 14 years since inception has been leading on all major viewership measurement currencies/surveys.
As per BARC, the channel stands as a clear leader with a market share of 24% (Source: BARC Rating System, Market Share%, Week16’15, 8 reported Hindi News Channels). Close on the heels of the recent nonstop 100 weeks supremacy as the clear No. 1 Hindi News channel in India (Source: TAM, TG: CS 15+ Yrs, Market: HSM, Period: Wk 19’13-14’15, 12 Hindi News channels, Share %), the latest ratings by BARC only highlight the all across domination of the leading news channel.
Ashish Bagga, Group CEO – India Today Group commented on the ratings saying “The latest rating by BARC only adds credibility to the leadership status of Aaj Tak and the trust it enjoys with the news viewers. The channel’s superiority is backed with years of unwavering focus towards excellence in journalism. I would like to congratulate the entire team at Aaj Tak for crossing another milestone and likewise to BARC for putting together a robust measurement system.”
The dominance of Aaj Tak in the new rating system BARC is very evident with the channel leading with a 24.0% share in the HSM market (Source: BARC, NCCS All). Even in the All India market, Aaj Tak consolidates its leadership position with 24.7% market share. The position of the channel in the cities of Delhi and Mumbai is no different with Aaj Tak leading with a 20.5% share in Delhi and 30.1% share in Mumbai. Aaj tak is also the leader in Prime Time as well as all NCCS sub segments.
Leading with groundbreaking industry firsts, a clear viewer focus, a promise of trust and constant innovation, Aaj Tak continues to reign supreme as the nation’s most trusted News channel .