Mumbai: Identifying marketing as the key to build brands, the 7thMarketing Conclave brought together experts from the world of marketing to discuss and deliberate the evolution of the strategies.
Speaking at the conference organized by Internet and Mobile Association of India (IAMAI), Dulles Krishnan, Director, IBM Commerce solutions said that the digital medium has huge potential to be the differentiator in marketing strategies. “The online medium presents huge potential for the marketing community as data suggests that the medium has not been tapped to its fullest extent,” Krishnan said.
Vivek Bhargava, CEO, Communicate2 said that the need of the hour for the online marketing industry is a healthy mix of budget. “Presently a skewed budgeting system is not letting the industry to register a balanced growth. Companies need to realize that a healthy mix of budget for the traditional, offline and online media is the key to build successful brands,” Bhargava said.
Commenting upon the need to bring science into the art of marketing, Hitesh Oberoi, Co-founder and CEO of Info Edge India Limited said, “This is important as it enables the companies to measure the success of their strategies. Mobile marketing is another area that will change the way businesses operate.”
Nagesh Alai, President of AAAI emphasised that understanding the online medium is needed so that strategies which will ensure the growth of the industry can be formulated. “The online marketing industry has a huge potential as it will boost e-commerce and build brands at competitive costs,” Alai added.