Balaji launches cricket-based reality show

ekta-kapoorBalaji Telefilms has announced India’s Biggest Sports Reality Show – Box Cricket League. The format was originally conceptualised by Sunny Arora & Anand Mishra of Marinating films last year & the dynamic duos are co-owners of the league now.

White Rivers Digital, having established themselves in the entertainment and lifestyle space have been assigned the task of curating Box Cricket League’s Digital Media Presence.

As the name suggests, Box Cricket League will be a cricket-based reality show, featuring India’s top 150 TV celebrities divided in 8 different city teams. It is a unique mélange of Cricket, Entertainment and Loads of locker room drama. The digital strategy will mainly focus on generating necessary buzz around the whole league, intriguing the league audience via Social Media Vehicles constantly and replicating the locker room drama on digital platforms innovatively.

CEO of White Rivers Digital, Shrenik Gandhi has this to say about the association:
“We are thrilled to curate the digital journey for Indias Biggest Sports Realty Show. It is an exciting challenge & great opportunity in itself. Digital Media is a great tool to connect with the viewers real time and we look forward to some great action & drama on field, off field & most importantly, online!’’

Sunny Arora who is known for his unique ways of marketing & innovative ideas feels that Box Cricket League is a unique concept that will garner a lot of public attention and to increase their reach it is very important to strengthen their online presence. His thoughts on the association:

“BCL is a one of its kind idea that will give the audience a sneak peak of their favorite TV celebrities battling out the game of cricket in a BOX. With White Rivers being our digital agency on board, we hope to build a strong digital foundation. With their expertise we hope to enhance engagement and brand experience for Consumers. The team has shown some great ideas that will mobilise the online audience. We hope we can spread the BCL fire into the digital world as well’’

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