Baidu.com, Inc. today announced its unaudited financial results for the second quarter ended June 30, 2007(1).
Total revenues in the second quarter of 2007 increased to RMB401.3 million ($52.7 million), representing a 109.4% increase from the
corresponding period in 2006.Net income in the second quarter of 2007 increased to RMB141.9 million ($18.6 million), representing a 142.7% increase from the corresponding period in 2006.
The number of active online marketing customers during the second quarter grew to around 128,000, an increase of 14.3% from the previous
quarter. Revenue per online marketing customer reached approximately RMB3,100 ($407.3), representing a sequential increase of 24.0%.
“During the second quarter, we saw robust revenue growth and a healthy increase in online marketing customers,” said Robin Li, Baidu’s Chairman and CEO. “These results reflect the successful implementation of strategic improvements made over the last two quarters and a growing recognition by Chinese businesses that Baidu’s online marketing platform is a highly effective way to reach consumers.”
Li added, “We continued to focus on our long term strategic plan during the quarter by improving our product and service offerings for our customers and users. We also expanded our sales force in key geographic regions to reach a broader and constantly expanding market of new customers.”
Shawn Wang, Baidu’s CFO, said, “In the second quarter, our enhanced product properties and improved customer service offerings contributed to our positive financial results and traffic growth.”
“The improvements we made during the past few quarters are generating excellent returns and we will continue to boost our investment in key areas of our business to ensure our growth over the long term,” added Mr. Wang.