Baidu Launches Wireless Search Service in Japan

Beijing : Baidu, Inc. (Nasdaq: BIDU), the leading Chinese language Internet search provider, has announced it has launched a beta version of its wireless search service in Japan. Baidu Japan wireless search will build upon the existing services, including web search, image search and video search, with special features tailored to Japanese users.

3G licences were first granted in Japan in 2001 and soon afterwards 3G became the main platform for wireless applications. Today, Japan’s 3G user base has surpassed 100 million, over 90% of the country’s population(1), and wireless Internet is widely used, with more than 80% of Internet users logging on wirelessly(2).

“We are very excited to launch wireless search in Japan, where we believe there is huge demand for a high quality wireless search service,” said Xuyang Ren, Baidu’s Vice President of Marketing and Business Development. “With the launch of this beta wireless search service we hope to give users in Japan a convenient tool for finding the information they need. We look forward to developing this service further and tuning it to user preferences over the coming months.”

Baidu officially entered the Japanese market in early 2008.

Baidu already has experience operating wireless search in China, where it is currently in partnership with carriers as well as all of the major handset manufacturers to provide wireless search services to China’s growing mobile Internet population.

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