Baidu Appoints Jennifer Li as Chief Financial Officer, Inc. , the leading Chinese language Internet search provider, has announced the appointment of Jennifer Li as chief financial officer, effective March 31, 2008.

“We are thrilled to welcome Jennifer Li to our senior management team at Baidu,” said Robin Li, Baidu’s chairman and chief executive officer. “Jennifer is an experienced financial leader who brings over 13 years of treasury, corporate finance and financial analysis experience. She has worked in the manufacturing and financial service industries and has a proven track record of leading finance functions. We look forward to drawing upon Jennifer’s vast strategic and financial expertise as we continue to lead China’s growing Internet search market.”

Jennifer Li joins Baidu from GMAC, where she served as Controller of GMAC’s North American Operations. In that role, she led a staff of 200 in the US and Canada and was primarily responsible for financial accounting and reporting, business planning and forecasting, performance analysis and strategic development. Prior to that, Li was chief financial officer of General Motors China where she was responsible for overseeing finance functions of GM’s wholly owned and joint venture businesses. Over the years Li has held several other finance positions at General Motors in China, Singapore, the United States and Canada.

Li holds a Master of Business Administration from the University of British Columbia in Vancouver, B.C., Canada and a Bachelor of Arts from Tsinghua University in Beijing, China., Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs, each of which represents one Class A ordinary share, are currently trading on the NASDAQ Global Select Market under the symbol “BIDU.”

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