Avis Ignites movie fanatics with the Camaro Bumble bee

Avis, the leading international car rental brand in Asia, announces the launch of car rental services for the world-famous “bee yellow” Chevrolet Camaro, a.k.a. Transformers movie’s “Bumblebee”, last 30 July 2011 in Shanghai and Beijing, China.

This extraordinary rental offer for the legendary sports car was successfully launched by the Avis Shanghai Changning office through a series of marketing activities held in the cities of Beijing and Shanghai from 30 July to 06 August 2011. The launch was highlighted by much applauded street parades that gave the public a “free viewing” of the Avis Chevrolet Camaro “Bumblebee” car. The Avis Shanghai and Beijing teams came in full-force during the city tours that also showcased the other
members of the Avis fleet, evident of its world-renowned standards for reliability, convenience and high quality service.

In both Beijing and Shanghai’s road marathons, the popular Avis Chevrolet Camaro “Bumblebee” car led the fleet of a dozen of other Avis’ automobiles brought by the Avis China team. The road tours focused on the CBD areas of Beijing (from Avis Beijing Dongzhimen Avenue, through Sanlitun, Dawang Road Wanda International, Solana Legendary Era Studios, Jackie Chan Yao Lai International Studios and to other popular theaters) and Shanghai (from Shanghai Longhua Dispatch Center, passing Xujiahui, Xintiandi, People’s Square, Lujiazui to the Zhongshan Park Business Center) wherein they were all received by the public with astounding popularity. The Camaro “Bumblebee” is also offered for car upgrades in rental services.

Xavier Gernaey, General Manager Asia – Avis Europe says: “The level of popularity received from this event only proves that Avis has a leading market perspective and caters to innovative ways of serving the public regardless of age. We are delighted to provide young movie fans opportunities to realize their dreams through exciting ways such as the Camaro Bumblebee service.”

Avis truly tries harder with more revolutionary offers just like this which “more than meets the eye.”

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