New Delhi: Avian Media, a specialist communication consultancy, announced the appointment of Carolina James Bajaj as Associate Director, West & South region joined recently. Carolina Bajaj will be responsible for strengthening and developing Mumbai, Bangalore, Hyderabad and the Chennai market for Avian Media and setting up a dedicated sports practice for the organisation.
With an experience that spans over 13 years in communications, Carolina Bajaj has worked on Corporate Initiatives, Web Initiatives, Media Initiatives, Internal Communications, Search driven Marketing, Media Planning and Sports Management.
“We are delighted to welcome Carolina to Avian Media. With her appointment, we are in an even stronger position to carry out our objective of delivering high quality services,” said Nitin Mantri, Chief Executive Officer of Avian Media. “Carolina not only has a proven track record, she comes to Avian with very strong credentials; experience of having worked in corporate communications and agency. Importantly, she also has experience of the digital space which is extremely strategic to clients today.
Before her association with Avian Media, she served as General Manager, Corporate Communications at the Wadia Group. Besides being the company spokesperson, she also contributed to corporate and brand initiatives. She played a pivotal role behind the popularity of the coveted IPL team, Kings XI Punjab, with which she has been associated since inception.
“Joining Avian Media at a point when it is growing rapidly is a challenge and an opportunity,” says Carolina, These are exciting times, with the Communications Consultancy practice in India booming considering the surge in the media landscape. Managing and strategising across a diverse set of clients, overseeing a bright young team with a roster of respected brands, is an opportunity I am looking forward to. My primary focus over the coming months will be to expand and overlook the Western and Southern regions, as also setting up a credible sport vertical.”
Carolina Bajaj is an alumnus of Jai Hind College, Mumbai where she studied commerce. An MBA from Pune University, Carolina Bajaj began her career with an Agency and has come full circle. Her other interests include trekking, travelling and sports.