Automotives hunt fresh pastures, Opt for cost effective advertising tools

As the automobile sector is turning to semi urban and rural areas, the marketing and advertising strategies are undergoing tremendous change. For winning the rural markets, brands are relying on innovative way of cost effective advertising, especially tailored for potential buyers with low literacy in small towns.

Leading from front are the auto makers like Chevrolet Beat and Bajaj Auto. For brand awareness, these auto makers have used the most cost-effective, smart audio medium of advertisements at MSRTC bus stands across Maharashtra using Vritti i-Media’s award winning audio advertising network. The successful advertising campaigns conducted for Chevrolet Beat & Bajaj Auto were aired in between the daily bus announcements at timely intervals from 6 AM to 10 PM, resulting in constant brand recall. Through this unique advertising tool, these auto brands have achieved a 10% hike in sales through brand awareness.

According to the recent A C Nielson study conducted in association with Vritti i-Media, 10- 15% of the people visiting these stands belong to the SEC-A class which makes it even more pertinent for local dealers to advertise on this medium. Local dealers find it apt to advertise on Vritti’s medium as it creates a sustained brand recall in the minds of their potential consumers and triggers an immediate call for action in the minds of the consumers.

Automobile brands foresee a large potential in rural markets of India where aspirations are high and desire to own personal vehicles is rising. Positive factors like low penetration levels and less dependence on loans have resulted in major automotive brands increasing their focus on these markets to increase sales. In such a scenario, the cost effective audio medium of marketing will play a vital role in creating a robust presence of brands in potential markets.

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