Autodesk Announces Expansion Plans in Asia

Autodesk on Saturday announced its expansion plans in Asiatic region. Company’s Lustre digital color grading system is gaining strong recognition among post-production facilities in Asia, with more than a dozen recent key installations. Autodesk’s digital intermediate (DI) solution has been adopted by the top players in the market; including The Post Bangkok, Oasis Post, Prasad EFX, Pixion, Ocher Studios, Seven Crest and Taipei Motion Picture Corp. These have now added high-value color grading to their creative services offerings.

“Lustre’s leading-edge creative tools, cost-effective GPU-accelerated performance, and efficient workflow is particularly important to the Asian movie and TV industry; with the increasing demand for high quality and real-time grading, and its requirement for rapid turnaround”, and said Paresh Khara, Autodesk Asia Pacific Media & Entertainment Senior Director.

Thailand’s The Post Bangkok has evolved from a commercial post-production house into a comprehensive facility handling short- and long-form TV projects, as well as feature films. Its pipeline includes Lustre as well as five Autodesk Inferno and Flame visual effects suites. “Lustre, almost by itself, has allowed The Post Bangkok to make the transition from a TV commercial post-house to a full-on DI grading facility. We couldn’t handle even half of our current volume of film jobs without it,” said Richard Downing, director of Post Production. The company gets a steady stream of projects from Thailand, Hong Kong, and the US.

Mumbai-based Pixion, with a 15,000 square-foot facility in Bandra, the centre of Bollywood, is the first company in India to provide a complete 4K DI pipeline. It is outfitted with a slate of Autodesk Media & Entertainment products, including seven Smoke, two Flame and three Lustre systems. “DI in India has been adopted by the commercial film industry at a fast pace and today it has become an essential – rather than an aspirational – technology. Lustre is pioneering the DI adoption allowing the cinematographer vision to come alive real-time on the big screen.” said Naresh Malik, CEO of Pixion. With a dedicated film-focused studio, Pixion caters to some of Bollywood’s biggest producers.

Chennai-based Ocher studio, a post-production studio in the South started operations in Feb 2005 and has already become a much sought after destination for visual effects and DI in feature films for, ad films, music videos and TV shows. “Autodesk Lustre is one of the best creative grading architecture. It is easy to use and produces stunning results,” said Soundarya Rajnikanth, CEO & MD Ocher Studios

Seven Crest Communications which started out as an offline facility, has grown into a complete DI facility. The company decided to invest in Autodesk Lustre to build their grading pipeline to meet increasing demand. “What attracted us most to the Autodesk Lustre solution was its scalability and the ability to match the needs of smaller facilities as powerfully as that of a complex DI pipe,” said Managing Director S. Kumar.

Since its establishment in 1979, Taipei Motion Picture Corp (TMPC) has become the only facilityintegrating professional filmlaboratory and comprehensive video post-production in Taiwan. They provide services for customers incinema,TVC,TV drama, MTV and documentaries. “We are continually investing in the latest technology and equipment to provide the best quality and services to our customers” saidCharles Hu,chairman of TMPC. “The adoption of Autodesk Lustre 2007 digital color grading system has been a hugeimprovement to the DIworkflow in our facility”.

Besides these professional commercial houses, Autodesk Lustre has also been adopted by the Beijing Film Academy, the most influential school for motion picture and television programming in China. Established in 1950, the school has invested in several systems including Inferno, Smoke, Flame and Lustre. “It is very important to catch up with the international standard in talent fostering,” says HongHai Wang, director of Beijing Film Academy Fine Arts Department. “Having high end post production systems such as Lustre, Inferno, Smoke and Flame, which are well accepted worldwide, is the key to cultivate first class post-production talent.

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