Chicagoland car buyers can now get expanded information on specific cars of interest sent directly to their cell phones. The new Automart QuickFind service, which debuts today, is the Chicago Tribune Media Group’s latest mobile classified offering.
“This program further solidifies the complementary relationships among our print, online and mobile product offerings,” said Joe Farrell, vice president / sales operations for Chicago Tribune Interactive. “Now, car seekers can easily and instantly access rich information on a vehicle listed in the paper whether they’re at work, home or on-the-go.”
The new Automart QuickFind service lets readers text a unique WEB ID for a vehicle listed in the Tribune’s Saturday Automart section and instantly receive on their mobile device additional information like photos, dealer contact information and driving directions.
“We are constantly looking for new ways to engage our readers across multiple platforms,” said Kurt Mueller, senior manager / classified products. “Based on the success of our recruitment product, car listings were the next most logical classified vertical to expand into mobile.”
Earlier this year, the media group launched the popular Careerbuilder QuickFind, which lets job seekers text in to receive detailed information on listings in Tuesday’s Business section and RedEye, Chicago’s free daily newspaper. The media group will soon launch a similar service for real
Chicago Tribune Media Group publishes the Pulitzer Prize-winning Chicago Tribune as well as related print and interactive media serving Chicagoland like RedEye, Hoy, Triblocal, chicagotribune.com and metromix.com.