Celebrities forge new media...

Companies like Hungama Digital Media Entertainment and UTV New Media, which provide new media services, are signing exclusive deals with celebrities to develop websites, applications and interactive...

Cell phone advertisers' cash...

With 3G services likely to be introduced by the year end, advertisers are keen to capitalize on the new platform — mobile phones to reach out to consumer efficiently.3G could be the...

Balaji Telefilms moves beyond...

The production house has carved out a separate entity, ALT Entertainment, to make films that cater to younger audiences .Balaji Telefilms has entertained viewers with some of the most puritan...

3G promises the world for...

Mobile marketing companies offer solutions, which include the plain vanilla SMS, wireless application protocol (WAP) banner ads and mobile applications. They are now gearing up to raise the bar with...

Percept announces alliance...

In one grand strategic move, that could probably change the face of brand strategies for screen media in India, Percept entered into a business alliance with one of the world’s most premium...