The ABC’s coverage of the 2015 Anzac Day Centenary commemoration services reached 3.6 million viewers as Australians chose the national broadcaster as their main source of news and stories for this significant historical event.
As the official host broadcaster, the ABC offered comprehensive Anzac coverage on all radio and television networks not only of the dawn service at Gallipoli to mark the centenary anniversary of the Dardanelles campaign, but also remembrance services across Australia and from locations in Europe as Australians paused to reflect on the events of 100 years ago and the lives that were lost.
The combined metro and regional figure of 3.6 million viewers was a million more than the 2014 Anzac Day coverage (OzTam). The ABC main channel was the most viewed channel from 9am – 2pm on Anzac Day, with viewers tuning in for ABC’s coverage of the ANZAC Day Marches and Services. Coverage of the ANZAC Marches in each city reached a combined 1.2 million viewers.
Combined television audience figures saw an average audience of 859,000 watch the Anzac Day Marches and an average of one million watch the Gallipoli Dawn Service on ABC and ABC News 24. An average of 760,000 watched the dawn service from Villers-Bretonneaux in France and 464,000 watched the Lone Pine Memorial Service from Turkey.
ABC Online recorded 2.7 million visits overall (a 24 per cent increase on the same day last year) and ABC News Online recorded 1.1 million overall visits (a 30 per cent increase from 2014).
Broadcasts on ABC Local Radio, News Radio and RN were also well received across the country.
ABC managing director Mark Scott said the Corporation’s coverage across radio, television and online highlighted the broadcaster’s role helping Australians reflect on stories of great national significance.
“The ABC has a strong tradition of telling and sharing the stories that shape our national identity and nowhere throughout the year is that felt more strongly than on Anzac Day,” he said.
“There has been an extra degree of poignancy to this year’s commemorations as we mark the centenary since the Gallipoli landings and the ABC is pleased to have provided the means for Australians to share in this rich history.
“The ABC thanks the Department of Veterans’ Affairs for their assistance and cooperation in delivering Anzac Day coverage to Australian audiences.”