The Asian Scientist, which is an MIT startup, is one of Asia’s fastest-growing online science magazines. Juliana founded the magazine when she observed that Asian researchers had been given sparse coverage by Western-centric portals during her PhD stint at the university.
“Nearly one-third of all scientists are Asian and even more are based in Asia, but I couldn’t find an equivalent science magazine that focused on Asia and Asian researchers.”
“What started off as a hobby is now paying off!” said Juliana, editor-in-chief of online magazine Asian Scientist, when she received a call from homegrown international scientific publisher World Scientific indicating interest in taking a stake in the magazine.
Starting with a team of three other editors just two years ago, the online magazine has grown to more than 25 professional journalists, medical doctors, and scientists contributing to it. Commenting on the synergy of the partnership, which is an investment of a high six-figure sum, Juliana said, “This seed funding from World Scientific will help us expand our coverage in the region and also help us develop our portfolio of science communication services. This expansion will likewise provide World Scientific with a greater exposure of its products, services and brand name.”
World Scientific’s executive director Mr Max Phua said, “With much of the growth in scientific research taking place in Asia and with Asian Scientist as a growing online scientific voice for the region, World Scientific seeks to leverage on its platform to expand its service offering to scientists in the region. There is much synergy that we can achieve through this timely strategic investment in Asian Scientist.”
Mr Phua added, “It is critical in this information age to stand out in your content offering in the midst of a myriad of online options. I believe that Asian Scientist will add value to our long-term growth strategy within Asia”
This announcement follows two earlier initiatives from the international publisher in the first quarter of this year in publishing a bilingual education magazine, and opening a bookstore.