Asian Marketing Effectiveness Festival to be held in Shanghai

The 2012 Asian Marketing Effectiveness Festival, the region’s must-attend learning platform and awards for effectiveness, will take place 26 and 27 April at the Pudong Shangri-La hotel in Shanghai, China.

Attended by senior marketers, heads of agencies, brand pioneers, consumer and customer insight professionals and media owners, the two-day event offers a series of thought-provoking seminars presented by leading industry figures and a showcase of the best marketing effectiveness work produced in the region.

Entries can now be submitted to The Asian Marketing Effectiveness Awards at www.ame.asia. Now in their 10th year, the awards, which are designed to celebrate the outstanding collaborative efforts of client marketers and agencies, have come to be recognised as the region’s most rigorous effectiveness competition. Work that most adds value to consumers and businesses through innovative strategies and creative craftsmanship, will be honoured at the prestigious awards ceremony on the evening of 27 April at the Pudong Shangri-La.

Chairing the 2012 Awards, James Thompson, Asia Pacific Chief Marketing Officer of Diageo, will lead a stellar jury comprising of top international and regional industry experts from both client and agency backgrounds.

Based in Singapore, James Thompson has worked for Diageo since 1994 in a variety of roles including President, Guinness Canada, Senior Vice President Priority Brands, Diageo North America and President, Global Marketing, Vodka, Rum and Ready-to-Drink categories. Prior to joining Diageo he worked for Unilever for ten years in UK, US and Europe-based roles.

Commenting on his chairing role, James Thompson says, “At the heart of our industry is our passion for creativity and Asia proudly presents some of the greatest marketing minds. It’s sure to be a tough contest but one that I am hugely looking forward to. The Asian Marketing Effectiveness Festival helps to put Asia’s creative brand building on the global map and I am honored to be part of that and this year’s jury president.”

Terry Savage, Festival Chairman of Cannes Lions, who with Haymarket are joint organisers of the AME’s remarked, “The continuous growth of these Awards highlight how uniting innovative and creative ideas with effectiveness achieve great results in a growing region. James Thompson has a true understanding of the relationship between the consumer and brand growth through effective marketing and innovation. We are truly delighted to have him onboard to guide the jury in selecting the winners.”

In 2011, more than 850 submissions from 19 countries were entered into the AME awards, making it the largest regional marketing effectiveness competition in the region. Register to attend the 2012 festival on www.ame.asia from 19 December 2011.

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