Asia Pacific OOH Media Convention from November 6,2009

The Asia Pacific OOH Media Convention 2009 is scheduled to take place in Macau on November fifth and sixth. The convention has been organised to provide a platform for advertisers, agencies, media owners and suppliers to keep abreast of the latest developments. The event will attract big participation to share information, learn latest insights and harness opportunities, including chances to facilitate business matchmaking.

OOH advertising is perhaps the most dynamic and diverse medium, with many different formats reaching a variety of audiences in many different places and situations.

Ron Graham, a familiar face in the OOH advertising arena, is the chairperson of the organising committee. Earlier, Graham was COO, Kinetic Worldwide Asia Pacific, before setting up his consulting firm, Media On The Go.

What defines this event, according to Graham, is that it will explore the total picture of the OOH industry, covering all businesses and all formats. Keynote speakers have been sourced from the advertising community to include international experts with global point of view, as well as leading industry personalities in the Asia Pacific region.

Some of the speakers at this two day convention include Annie Rickard, president, Posterscope Worldwide; Mark Thewlis, regional president, Asia Pacific, Clear Channel Outdoor; Ravi Kiran, CEO, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group; Todd Tran, MD, Joule; Jeremy Corfield, global director, Eye Fly; and Ng Tian It, ECD, Lowe Worldwide China.

Presentation topics will cover the entire gamut of the OOH media business, current and future. The convention will be hosted at the iconic Macau Tower. The theme, Inside-Out, conveys the objective to present the complete picture of out of home communication, latest insights and opportunities. As Graham says, “If it is out there, it is in here, at the Asia Pacific OOH Media Convention.”

Source: Bombay Adclub

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