Ashok Kapur to lead The Policy Group of Penn Schoen Berland, SA

Gurgaon: Penn Schoen Berland (PSB) announces the appointment of Ashok Kapur, former Special Secretary, Cabinet Secretariat, Government of India, as Head of The Policy Group for their South Asia operations. Kapur will lead a team of Policy Advocacy and Government Relations experts to help companies successfully negotiate some of their Corporate Affairs challenges. The Policy Group at PSB not only helps companies understand the mind of the Government but assists them to negotiate and move their ideas into achievable, defendable and workable policy solutions that get the attention of policymakers successfully.

MD & CEO, PSB, South Asia, Ashwani Singla said, “Organisations understand the strategic importance of public policy and its impact on business. However, many organizations choose not to delve into practicing it because of an aversion to politics, fear of failure or simply because they don’t know how. PSBs Policy Group helps clients understand governance, policy implications and engage policymakers to raise their credibility, build their constituency base while standing for issues that are crucial to the stakeholders they serve.”

Commenting on his appointment, Ashok Kapur said, “After serving the Government of India for over three decades, PSB was a natural progression that offered me an opportunity to help business create a progressive dialogue with the government for the greatest good for the greatest number, a key ingredient to moving policy from ideas to action to results.”

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