Ashim Mohanty, prior head of Times Now’s (OnAir) Promos and Packaging team joins Future Media as Content Head for Future TV, giving a thrust to Future TV’s strategy to create relevant and contextual content. India’s first television network brand in the “ambience of consumption”, Future TV is focused on creating engaging content that will forge consumer engagement with the medium.
Ashim has a career spanning 10 years in Television between leading broadcasters Times Now and CNBC TV 18. Ashim joins Future Media from Times Now where he worked as Head of the Promos and Packaging team and played a crucial role in the success of the channel. Prior to Times Now, Ashim worked with CNBC TV 18 for more than 6 years where he handled graphics for various entertainment shows. At Future Media, he will be responsible for all content that will play on Future TV and will report to Vishakha Singh – Director, MaRCom and Strategy.
Commenting on the appointment, Vishakha Singh says, “Crisp content on instore television attracts eyeballs. The storytelling has to be done within 30 to 60 seconds. Having worked in promos and in news television where every second is contextual, Ashim brings in the fire power to grow Future TV’s engagement with its viewers. His appointment will fuel contextual content onair.”
Future Media is aimed at creation of media properties in the ambience of consumption and thus offers active engagement to brands and consumers. Enriched with a bouquet of varied consuming audience and powered with the knowledge of consumer behavior, the company offers relevant engagement through its media properties like Future Visual Spaces and Future Activation (creating media trends with innovative campaigns), Future Print (My World – a monthly women’s magazine available in Pantaloon, Central, Big Bazaar / Food Bazaar and on newsstands), Future Radio, Future TV (the television network aimed to cater to various consumer segments, Future FUEL (the TV network at BPCL petrol stations), and Future Theatre (that has acquired onscreen media rights for all Inox properties).