ASCI and Goafest 2012 come together to encourage Self Regulation in Advertising

Mumbai: The Advertising Standard Council of India (ASCI), in a bid to encourage self regulation in Advertising, has announced its unique association with Goafest 2012. As a part of this partnership, ASCI will be a conducting a one-of-a-kind contest to promote responsible creativity, under the theme “Creativity with a Conscience” during Goafest 2012.

The ASCI Mobile Movie Challenge contest, which is open for advertising, marketing and media professionals, revolves around creating short films using a mobile phone.

As per the contest, teams of 3 young professionals, under the age of 30 years, will be asked to create a short film (between 30 and 60 seconds), using their mobile handsets. Each team will be assigned a mentor film maker who can guide the team members on the nuances of film making. The teams will create the art forms on one of the four briefs provided by ASCI.

The teams will create the art forms on the four tenets of ASCI’s code of self regulation. Honesty & truthfulness in advertising, decency in advertising as per generally accepted societal norms,safety & avoiding exploitation of vulnerable sections of society, especially children and fairness in competition.

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