Mumbai: Record label Giant Universal Music Group and ArtistAloud.com have joined forces to reach out to audiences beyond just the Physical Format. Considering ArtistAloud.com has always promoted independent artists, this association is definitely going to prove to be a blessing for the industry and artists alike.
Universal Music India has collaborated with ArtistAloud.com on project to project basis to leverage each others strengths to promote and popularize independent music. They have associated on multiple occasions to create magic in the music industry. They launched hugely popular bands Reth and Bandish last year, bands which created quite a buzz. A tribute to the King of pop, Michael Jackson, performed my Sonu Nigam and Jermaine Jackson was a joint effort by ArtistAloud.com and Universal Music Group. Also a brand new single Single by Nicole Scherzinger(Pussycat Dolls) with DJ Lloyd feat. Raja Hasan was launched on 27th June 2011.
Speaking on their association, Soumini Paul, General Manager – ArtistAloud.com said, “One of the objectives behind setting up a platform like ArtistAloud.com was to be able to partner with the existing record industry as a media cum distribution platform. Partnering with Universal Music India has given us the opportunity to not only fulfill this requirement but also present to our growing fan base with music that bigger artists want to release via the majors. Sonu Nigam’s “This Is It” and Nicole Scherzinger’s “Right There” are two such releases that we have been able to release and hope to work more closely in the future with Universal where we could also have some of our artists being released via the label’s non-Hungama platforms.”
Ashish Joshi, Head of Digital – Universal Music Group India said, “These are some good times for music industry in India where we are attempting to do something different from the mainstream Bollywood and creating value for artists and music loving consumers. Having launched three collaboration singles in last six months, we are now becoming trend setters in the industry and we are determined to do path breaking things in music business. Sonu’s tribute to MJ has already seen some interesting innovations on digital media and our association with ArtistAloud.com enhances our ability to give wings to these products as they are brilliant in creating strong digital marketing campaigns. We are excited about our association with ArtistAloud.com and looking forward to launching more innovative music products with them.”
This association is bound to add tremendous significance to both the entities and to all the music lovers accross the globe.